MAS SIG Objectives

Marketing & Society SIG Objectives

The Marketing & Society special interest group of AMA (MASSIG) was established to meet four objectives:

(1) to foster scholarly research on societal (i.e., law, macro, ethics, public policy, etc.) issues, especially among doctoral students and faculty who have recently earned doctorates;

(2) to facilitate dissemination of scholarly research findings;

(3) to promote teaching of societal issues in marketing courses; and

(4) to facilitate interaction about societal issues among academic, business and government sectors.

[Marketing & Society Main Page | AMA Web Site]