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Marketing & Society Board Member Descriptions

 

CONFERENCE PROGRAMMING

This Director will be responsible for arranging special sessions including MAS SIG-sponsored sessions, business meetings, and social functions at the Winter AMA, Summer AMA, and the Marketing & Public Policy Conferences. In addition this position will require interfacing with the AMA conference co-chairs and MAS SIG coordinators for these conferences. This also includes communicating with Lynn Brown (lbrown@ama.org) at AMA to coordinate the above special sessions and other conference programming. It also involves coordinating receptions and business meetings at the AMA and MPPC conferences.

The time frame for these special sessions would be the Friday preceding the Summer/Winter Conference (typically these events would take place from 1:00 to 4:30 p.m). The Conference Programming director will work with conference co-chairs to ensure that the special sessions for MAS SIG fit the criteria specified by AMA.  These are some of the criteria used for evaluating these proposals may include the following:
  • Leading edge contributions to the field of marketing
  • Contribution to academic professional development
  • Multiple interest group appeal/broad based support (anticipated numbers of participants)
  • Practitioner involvement/sponsorship
  • Consistent with that Summer/Winter Educators’ Conference theme
  • In the event the proposal states a SIG affiliation evidence of SIG(s) endorsement
  • Budget that is fully articulated and within reasonable limits of typical AMA events of similar structure. For budgets that require additional subsidy, a proposed fee structure for attendees must be provided.
  • Offering at least one special session during the regular schedule of the Summer/Winter conference building on the theme of the pre conference event.

Proposals are to be no longer than 5 pages in length, double-spaced in 12 point font including references, tables and figures.  Proposals must be submitted no later that January 15 for the Summer Conference and July 15 for the Winter Conference to the president of the Academic Council.  Review of all proposals is to be the task of the Academic Council in consultation with the appropriate conference chairs (co-chairs).  Notification of the outcomes of the proposal reviews will be no later than March 1 for the Summer Conference and September 1 for the Winter Conference.

 Some ideas for potential special session topics includes the following:

  • Panel of scholars that were involved in the pre-conference workshop or Risk Workshop held prior to MPPC.
  • Panel based on special issues in JPPM.
  • Special session topics that were “hot issues” at MPPC can be turned into multiple special session ideas.
  • Some examples of past special session topics for Winter and Summer AMA conferences include:

•Unintended Firm and Industry Responses to Nutrition Information Disclosure

 •De-Marketing Obesity: Win-win Strategies for Industry and    Consumers

 •Nutrition Marketing: Helping Consumers Make Healthier Choices within the   Regulatory Environment

 •The "Lurking Marketer": Ethical, Policy, and Theoretical Issues Surrounding Covert Marketing Activities

 •Consumer Vulnerability as a Socially Constructed Phenomenon

 The special session topics should reflect the breadth of research interests in our field as much as possible.  Putting together a set of MAS SIG Special Sessions for the AMA conferences does not guarantee that they will all be included in the program. 

 Ensure that at least one member of the Executive Board (Chair-elect, Chair, or Past-chair) or of the MAS SIG Board are present at each of the AMA conferences including MAS SIG receptions and business meetings.  This includes coordinating with the Vice Chair of Communications to have any flyers related to future special sessions, programming, etc. available at these meetings and receptions.

 

Communicating with the Vice Chair of Communications to ensure that these special sessions are included in MAS SIG’s newsletters and broadcast emails are also critical to maximizing attendance at these events. Provide all information to VC Chair of Communication concerning the timing, etc. of the business meetings and receptions so that a flyer and other communication can be coordinated prior to the respective conferences. All postings of announcements, etc. should be sent the MAS SIG’s webmaster for the massig.org website. It is the responsibility of the Director of Conference Programming to ensure that these announcements are made in a timely manner coordinating a communication strategy with both the Vice Chair of Communication and the webmaster.

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