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2006-2007 Marketing & Society SIG
Board of Directors

Executive Committee:

Chair
Ingrid Martin
California State University
Long Beach, CA
+1 562 985 4767
imartin@csulb.edu

Chair-Elect
Linda Ferrell
University of New Mexico
Albuquerque, NM
lferrell@mgt.unm.edu

Vice Chair Communications

Judith Garretson Folse
Louisiana State University
+1 225.578.6539
folse@lsu.edu

Immediate Past Chair
David Sprott
Washington State University
Pullman, WA 99164-4730
+1 509 335 6896
dsprott@wsu.edu

 
 

Directors (Current Standing) and Job Descriptions:

Dr. Paula Fitzgerald Bone is the Nathan Haddad Professor of Business Administration at West Virginia University . Dr. Bone specializes in consumer behavior, public policy and marketing ethics. Her current work focuses on consumers' use of dietary supplements and their interpretation of claims made on supplement labels. She, along with co-author Karen Russo France , had the opportunity to present their findings to a Public Workshop on Consumer Interpretations of Qualified Health Claims sponsored by the United States Food and Drug Administration in November of 2005. Her most recent acceptance, co-authored with Karen Russo France and Richard Riley, examines SEC data to study the relationship between slotting fee use and market power and efficiencies. She is also using content analysis to explore qualified health claims and is wrapping up an experiment which examines consumers' interpretations of GM labeling claims on product packages. Another project looks at how consumers make trade-offs between short-term pleasures and long-term goals. This research has implications in two important current issues: retirement planning and consumer health.  Dr. Bone received one of six campus-wide WVU Foundation Outstanding Teaching awards in 2004, and the College of Business and Economics Outstanding Teacher Award in 2003. She has a received two Golden Apple teaching awards-an award given by WVU students and sponsored by the students of the Golden Key National Student Honorary.

Jennifer Fries Smith is a second year doctoral student at Georgia State University .  She received her M.B.A from Georgia State and her B.S. from Clemson University .  Jennifer’s primary research interests include consumer behavior and public policy, with her most recent work focusing on the issues of privacy and personal disclosure. 

Michael B. Mazis, Professor of Marketing at American University’s Kogod School of Business.  He has been a faculty member at American University for over 25 years.  He received his B.S. degree in Economics from the University of Pennsylvania , his M.B.A. degree from New York University , and his Ph.D. degree in Business Administration from Pennsylvania State University .   He was editor of the Journal of Public Policy & Marketing from 1992 to 1995, and he was Associate Editor of The Journal of Consumer Affairs from 1998-2001.  His research interests focus on consumer perception of advertising, labeling, and other materials and on the impact of information disclosures on consumer perceptions.  He has published articles in many academic journals, including Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, The Journal of Consumer Affairs, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, and Journal of the American Medical Association.   He has also served as a consultant for the Federal Trade Commission, Food and Drug Administration, Consumer Product Safety Commission, Department of Justice, and the State of California . 

Josh Wiener, Professor of Marketing and Head of both the department of marketing& Center for Social and Services Marketing at Oklahoma State University .  He is past MPPC co-chair, risk work shop co-chair, and Past-Chair of the Marketing and Society SIG.  He is currently an associate editor or JPPM. His research has been published journals such as JM, JMR, JCR, and JPPM.  He has received grants & contracts from numerous federal agencies including NSF, DOD, DOL, and NIDA.  Currently work is being done for the Oklahoma Department of Health, Tobacco Trust Settlement, HES, DOA, and a number of Indian Tribes.

William Diamond, Professor of Marketing, received his Ph.D. from the University of North Carolina at Chapel Hill .  For the past 20 odd years he has been in the Marketing Department at the University of Massachusetts Amherst where he's been Department Head for the past six years.  In 1995 he started the Nonprofit Center at the Isenberg School at UMass, which for the past 2 years has been running the Nonprofit Center Internet Youth Panel.

Judith Anne Garretson Folse, Associate Professor and the Janet I. and E. Robert Theriot Professor in the Department of Marketing, E. J. Ourso College of Business, Louisiana State University (3119C CEBA, Baton Rouge , LA 70803 ; (225) 578-6539; folse@lsu.edu).  Her research interests include promotion effectiveness, consumer brand relationships, and public policy issues. She has examined promotion related policy topics including the impact of spokes-characters, warning labels and nutrition information on consumer perceptions. Her current policy-related research focuses on identifying the cause-related marketing campaign (CRM) structural factors that improve consumers’ campaign participation efforts and ultimately result in higher donations for partnering non-profits. Her work has appeared in various journals including the Journal of Marketing, Journal of Public Policy & Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Business Research.

 

Directors (Ex-Officio):

Doctoral SIG:                Maureen Bourassa, Queens University; mbourassa@business.queensu.edu  

JPP&M Editor:             Ron Hill, Villanova University; jppm@ama.org

2006 M&PPC:              Manoj Hastak; mhastak@american.edu 

                                   John L. Swasy; jswasy@american.edu 

                                   Sonya A. Grier; griers@american.edu 

Web Editor:                  Open Position


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