2006-2007 Marketing & Society SIG
Board of Directors
Executive Committee:
|
Chair
Ingrid Martin
California State University
Long Beach, CA
+1 562 985 4767
imartin@csulb.edu
Chair-Elect
Linda Ferrell
University of New Mexico
Albuquerque, NM
lferrell@mgt.unm.edu
Vice Chair Communications
Judith Garretson Folse
Louisiana State University
+1 225.578.6539
folse@lsu.edu
Immediate Past Chair
David Sprott
Washington State University
Pullman, WA 99164-4730
+1 509 335 6896
dsprott@wsu.edu
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Directors (Current Standing) and Job Descriptions:
-
Elections
(2006-7)................................................................
Paula Bone
-
Executive
Secretary (2006-7)...............................................
Jennifer Smith
-
Special
Programming (2006-7).............................................
Michael Mazis
-
Awards
(2006-2008)...........................................................
Josh Weiner
-
Conferences
(2006-2008)....................................................
Bill Diamond
-
Vice
Chair Communications (2006-8)...................................
Judith Garretson Folse
-
Webmaster (appointed)......................................................
open
Dr.
Paula Fitzgerald Bone is
the Nathan Haddad Professor of Business Administration at
West Virginia
University
. Dr. Bone specializes in consumer behavior, public policy and
marketing ethics. Her current work focuses on consumers' use of
dietary supplements and their interpretation of claims made on
supplement labels. She, along with co-author Karen Russo
France
, had the opportunity to present their findings to a Public Workshop
on Consumer Interpretations of Qualified Health Claims sponsored by
the United States Food and Drug Administration in November of 2005.
Her most recent acceptance, co-authored with Karen Russo France and
Richard Riley, examines SEC data to study the relationship between
slotting fee use and market power and efficiencies. She is also
using content analysis to explore qualified health claims and is
wrapping up an experiment which examines consumers' interpretations
of GM labeling claims on product packages. Another project looks at
how consumers make trade-offs between short-term pleasures and
long-term goals. This research has implications in two important
current issues: retirement planning and consumer health.
Dr. Bone received one of six campus-wide WVU Foundation
Outstanding Teaching awards in 2004, and the
College
of
Business
and Economics Outstanding Teacher Award in 2003. She has a received
two Golden Apple teaching awards-an award given by WVU students and
sponsored by the students of the Golden Key National Student
Honorary.
Jennifer
Fries Smith is a second year doctoral student at
Georgia
State
University
. She received her M.B.A
from
Georgia
State
and her B.S. from
Clemson
University
. Jennifer’s primary
research interests include consumer behavior and public policy, with
her most recent work focusing on the issues of privacy and personal
disclosure.
Michael
B. Mazis, Professor of Marketing at American University’s Kogod
School of Business. He
has been a faculty member at
American
University
for over 25 years. He
received his B.S. degree in Economics from the
University
of
Pennsylvania
, his M.B.A. degree from
New York
University
, and his Ph.D. degree in Business Administration from
Pennsylvania
State
University
. He was editor of
the Journal of Public Policy & Marketing from 1992 to 1995, and
he was Associate Editor of The Journal of Consumer Affairs from
1998-2001. His research
interests focus on consumer perception of advertising, labeling, and
other materials and on the impact of information disclosures on
consumer perceptions. He
has published articles in many academic journals, including Journal
of Marketing, Journal of Consumer Research, Journal of Marketing
Research, Journal of Public Policy & Marketing, The Journal of
Consumer Affairs, Journal of Personality and Social Psychology,
Journal of Experimental Social Psychology, and Journal of the
American Medical Association.
He has also served as a consultant for the Federal Trade
Commission, Food and Drug Administration, Consumer Product Safety
Commission, Department of Justice, and the State of
California
.
Josh
Wiener, Professor of Marketing and Head of both the department of
marketing& Center for Social and Services Marketing at
Oklahoma
State
University
. He is past MPPC
co-chair, risk work shop co-chair, and Past-Chair of the Marketing
and Society SIG. He is
currently an associate editor or JPPM. His research has been
published journals such as JM, JMR, JCR, and JPPM.
He has received grants & contracts from numerous federal
agencies including NSF, DOD, DOL, and NIDA.
Currently work is being done for the Oklahoma Department of
Health, Tobacco Trust Settlement, HES, DOA, and a number of Indian
Tribes.
William
Diamond, Professor of Marketing, received his Ph.D. from the
University
of
North Carolina
at
Chapel Hill
. For the past 20 odd
years he has been in the Marketing Department at the
University
of
Massachusetts Amherst
where he's been Department Head for the past six years.
In 1995 he started the
Nonprofit
Center
at the
Isenberg
School
at UMass, which for the past 2 years has been running the Nonprofit
Center Internet Youth Panel.
Judith
Anne Garretson Folse, Associate Professor and the Janet
I. and E. Robert Theriot Professor in the Department of Marketing,
E. J. Ourso College of Business, Louisiana State University (3119C
CEBA,
Baton Rouge
,
LA
70803
; (225) 578-6539; folse@lsu.edu).
Her research interests include promotion effectiveness,
consumer brand relationships, and public policy issues. She has
examined promotion related policy topics including the impact of
spokes-characters, warning labels and nutrition information on
consumer perceptions. Her current policy-related research focuses on
identifying the cause-related marketing campaign (CRM) structural
factors that improve consumers’ campaign participation efforts and
ultimately result in higher donations for partnering non-profits.
Her work has appeared in various journals including the Journal
of Marketing, Journal of
Public Policy & Marketing, Journal of Retailing, Journal
of the Academy of Marketing Science, Journal
of Advertising, Journal of
Advertising Research, and Journal
of Business Research.
Directors (Ex-Officio):
Doctoral SIG:
Maureen Bourassa, Queens University; mbourassa@business.queensu.edu
JPP&M Editor:
Ron Hill, Villanova University; jppm@ama.org
2006 M&PPC: Manoj
Hastak; mhastak@american.edu
John L. Swasy; jswasy@american.edu
Sonya A. Grier; griers@american.edu
Web Editor:
Open Position
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