CALL FOR PAPERS

Journal of the Academy of Marketing Science
 

EXPLORING THE RELATIONSHIP

BETWEEN MARKETING AND SUPPLY CHAIN MANAGEMENT
 

Supply chains and supply chain management (SCM) have emerged as increasingly important areas of business practice and academic scholarship. Recent conceptions of SCM detail its expanding role within organizations to encompass activities associated with the integration of supply and demand management within and across companies, including coordination and collaboration with channel partners and customers, sourcing, procurement, conversion, and logistics. As recently defined by the Council of Supply Chain Management Professionals:

Supply Chain Management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all Logistics Management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, Supply Chain Management integrates supply and demand management within and across companies.


Supply chains and SCM include many phenomena and practices common to marketing and marketing management. Recent developments in marketing scholarship increasingly recognize this overlap and the important role of SCM in marketing management. However, the nature of the interrelationships that are present and their implications for relevant stakeholders have not been explored at great length. In recognition of the importance of supply chains, the emergence of SCM as an interdisciplinary field, and the important association of each with marketing and marketing management, the Journal of the Academy of Marketing Science will publish a special issue(tentatively the first issue of 2009) that examines their interrelationship.

Authors are invited to submit papers that address this theme. Descriptive (conceptual/theoretical) and empirical (quantitative or qualitative) papers are welcome. Topics of interest for the special issue include, but are not limited to:

* The nature and interrelationships of supply chains and SCM and marketing and marketing management

* Extant and emerging thought within each domain for understanding their interplay

* Concepts and theories for understanding and enhancing this interplay

* Perspectives of marketing management and SCM as core business processes

* Approaches for achieving the integration goals of SCM relative to marketing management

* The integration of demand and supply in marketing and SCM

* Marketing channels, interorganizational exchange, and consumer marketing in SCM

* Marketing related sourcing, procurement, conversion, logistics, and SCM

* Implications for SCM of emergent perspectives in marketing (i.e., network, relational, service dominant)

* Metrics for measuring the efficiency and/or effectiveness of SCM with respect to marketing

* Implications of supply chains and SCM for marketing and its stakeholders

Submitted manuscripts must be prepared in accordance with the requirements of the Journal of the Academy of Marketing Science and received by either Co-Editor no later than August 1, 2007.

Dr. John T. Mentzer
Department of Marketing and Logistics
University of Tennessee
310 Stokely Management Center
Knoxville, TN 37996-0530
Telephone: 865-974-1652
Fax: 865-974-1932
E-mail: jmentzer@utk.edu <mailto:jmentzer@utk.edu>

Dr. Gregory T. Gundlach
Department of Marketing and Logistics
University of North Florida
4567 St. Johns Bluff Road, South
Jacksonville, FL 32224-2675
Telephone: (904) 620-1341
Fax: (904) 620-2782
E-mail: Ggundlac@unf.edu <mailto:Ggundlac@unf.edu>

Submission deadline: 1 August 2007

Submission guidelines:

1. Papers submitted for consideration will be refereed by three reviewers. Selection criteria include the general quality of the paper and the relevance to the special issue topic.

2. Manuscripts must be in English and be prepared in accordance with the format requirements of the Journal of the Academy of Marketing Science.

3. Each paper should have a separate title page with the author's name, affiliation, address, telephone and fax numbers and e-mail address. In the case of multiple authors, the name of the contact person should be indicated.

4. Papers submitted MUST NOT have been previously published, accepted for publication, or be under consideration for publication elsewhere.