A NEW BOOK ON MARKETING AND SOCIETY

“This book should make it easy for professors to bring more material about the role of marketing in society into their courses. Current thinking on a variety of important topics, presented by top-notch scholars, fills this volume. What a great resource!”

Paul N. Bloom
Senior Research Scholar of Social Entrepreneurship and Marketing Center for the Advancement of Social Entrepreneurship, Fuqua School of Business, Duke University




“This impressive volume of articles and original essays is edited by three outstanding scholars in the marketing and society field. The book will serve as an excellent textbook for faculty who wish to develop a marketing and society course, as a useful resource for researchers in the field, and as important source for policy makers. The book addresses a number of provocative issues and encourages the reader to want to explore these issues in greater depth. The publication of this book is timely as marketers and consumers are beginning to realize more than ever that the practice of marketing has profound effects on society."

Michael Mazis
Professor of Marketing and past Editor, Journal of Public Policy & Marketing
American University




“This impressive volume provides an important perspective on the impact of marketing on the larger society. From public policy to social issues to consumer welfare, the editors have solicited works from many of the best scholars in these diverse areas, resulting in a text that is essential reading for policy makers, marketing practitioners, and students of business. It should become the standard of excellence in marketing and society thought.”

Ron Hill
Senior Associate Dean & Naclerio Chairholder in Business
Villanova Business School




“Marketing has contributed much to an understanding of important social and economic factors that influence consumer welfare, the success of business and society at large. The discipline has even more to contribute in the future. This volume is an outstanding and highly accessible compilation of essays that document these past and potential contributions. Anyone interested in marketing or markets more generally will find this book a useful introduction to the important role of marketing in society.”

David W. Stewart
Robert E. Brooker Professor of Marketing, University of Southern California




“A unique and important set of essays and readings that aptly illustrate how the interaction between marketing activities, governmental policies and consumers can produce both beneficial and harmful outcomes for society at large. With U.S. consumers now spewing out over six tons of carbon dioxide each year and profound consequences of climate change on the horizon, it’s high time we achieved deeper understanding of how this system operates.”

Joel B. Cohen
Distinguished Service Professor, Adjunct Professor of Anthropology and Director, Center for Consumer Research, University of Florida
 

“Professors Block, Gundlach, and Wilkie have collated the work of an impressive number of scholars—past, present, and future. It richly documents the dominant perspective on marketing in society. The result is a provocative resource that will enliven several important debates in the marketing community and beyond.”
Debra J. Ringold
Professor of Marketing, Willamette University
Chairperson of the Board, American Marketing Association